Decision Intelligence for Growth

Stop guessing.
Decide.

POSTDATA turns performance data, market intelligence, goals and constraints into better growth decisions — market by market.

Forecast · Understand · Decide · Optimize
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Founder Offer$1,500/mo$2,500-40%

Founder pricing · Early access

Recognized as one ofPOSTDATA — Las 100 PRO 2026

Built in Latin America.

Designed for multi-market growth.

✦Decision Intelligence
✦Market-aware forecasting
✦Probability-aware scenarios
✦Geographic intelligence
✦Business constraints
✦Multi-market architecture
✦Decision Intelligence
✦Market-aware forecasting
✦Probability-aware scenarios
✦Geographic intelligence
✦Business constraints
✦Multi-market architecture
Market Intelligence

Every market has its own rules.

Seasonality, purchasing power, commercial events, geography and consumer behavior change from market to market.

POSTDATA combines a common Decision Intelligence engine with local market intelligence to make better decisions in the context where growth actually happens.

Local intelligence.
One decision engine.

POSTDATA Core
  • Forecast
  • Probability
  • Decision Intelligence
  • Business constraints
  • Optimization logic
  • Scenario modeling
Market Intelligence Layer
  • Currency
  • Seasonality
  • Commercial events
  • Geography
  • Consumer context
  • Market benchmarks
Local decisions at multi-market scale
Market Coverage

Built locally.
Scaling market by market.

POSTDATA expands by combining the same decision framework with intelligence calibrated for each market.

Mexico

Live

Our first fully calibrated market intelligence layer.

MXN
  • 32-state calibration
  • Local seasonality
  • Commercial calendar
  • Market benchmarks
  • Geographic intelligence

The market where POSTDATA's first intelligence layer was built and validated.

Colombia

In calibration

Market-specific intelligence layer currently being prepared.

COP
  • Local market data
  • Commercial calendar
  • Seasonality
  • Geographic context

Chile

In calibration

Market-specific intelligence layer currently being prepared.

CLP
  • Local market data
  • Commercial calendar
  • Seasonality
  • Geographic context
The problem

Most growth teams don't have a plan.
They have a budget.

Money gets allocated across channels, campaigns and markets — but the real question usually remains unanswered: What should we do next?

01
Spend
You spend without knowing what to expect.
Budget is committed before the probable outcome is understood.
02
Report
Dashboards look backwards.
They explain what happened, but rarely define the next action.
03
Optimize
Performance metrics are not business decisions.
ROAS, CAC and revenue describe performance. They don't automatically tell you where the next dollar should go.
04
Market
Every market behaves differently.
Seasonality, purchasing power, commercial events and consumer behavior change from market to market.
From reporting to decision intelligence

Analytics tells you what happened.
POSTDATA tells you what to do next.

Traditional analytics
What happened?
  • Historical performance
  • Dashboards
  • Reports
  • Static budgets
  • Channel metrics
ModeReact
POSTDATA
What should we do next?
  • Expected performance
  • Scenarios
  • Decisions
  • Dynamic allocation
  • Business constraints
ModeAnticipate

The goal isn't more data.
It's a better next decision.

The POSTDATA decision loop

From data to decision.

POSTDATA connects performance, market context and business constraints to move from observation to action.

01
Observe
PerformanceSalesMarket
See what is actually happening.
02
Understand
MomentumElasticitySaturationEfficiency
Understand the dynamics behind the numbers.
03
Predict
ForecastScenariosProbability
Estimate what could happen next.
04
Decide
IncreaseReduceHoldReallocate
Define the highest-potential next action.
05
Optimize
New dataNew contextBetter next decision
Repeat as reality changes.

Every new data point informs the next decision.

The product

One intelligence layer.
Multiple decisions.

POSTDATA is evolving from forecasting what could happen to understanding why it is happening — and defining what to do next.

01Live

Forecast

What could happen?

Plan growth before committing the budget.

  • 12-month planning
  • Revenue projections
  • Investment scenarios
  • Seasonality
  • Probability-aware scenarios
  • CAC / LTV / ROAS
  • Geographic intelligence
  • Market benchmarks
  • Scenario comparison

Understand the probable outcome before committing the next dollar.

Explore Forecast
02In development

Intelligence

Why is it happening?

Move beyond the metric to understand the dynamics behind performance.

  • Momentum
  • Acceleration
  • Saturation
  • Elasticity
  • Efficiency
  • Seasonality
  • Marginal returns
  • Performance diagnosis

POSTDATA is building an intelligence layer designed to explain the forces behind the outcome — not only the outcome itself.

Built from real growth decisions.

03In development

Optimize

What should we do next?

Turn diagnosis into specific actions under real business constraints.

  • Increase
  • Reduce
  • Hold
  • Reallocate
  • Budget constraints
  • ROAS floors
  • Campaign priorities
  • Decision calendar
  • Expected incremental impact

Optimization should not mean “spend more.” It should mean choosing the next action with the highest expected incremental value within the constraints of the business.

What could happen?Why is it happening?What should we do next?
How it worksForecast — Live

Three steps.
Two minutes.

Build a market-aware growth scenario before committing the budget.

Step 01🎯
Define your context
Select your product category, average order value and repurchase rate. The engine uses market benchmarks to calibrate conversion.
📊 market benchmarks
Step 02💰
Set your investment
Enter your monthly paid media budget. The simulator estimates the return and breaks it down by channel.
📱 Meta · Google · TikTok
Step 03📍
Tune your geography
National or by region. Each region has its own purchasing-power multiplier and buyer base.
🗺️ 32 states
Who it's for

Three profiles.
One shared goal.

Estimate with clarity before you execute.

🏢
Performance agencies
Present grounded projections to your clients. Justify budgets with scenarios, not intuition.
Per-client projections
Comparable scenarios
Exportable reports
🛒
E-commerce & DTC
Plan your monthly investment knowing what to expect. Adjust before you spend, not after.
Clear unit economics
Channel mix
Seasonality
📊
CMOs & Founders
Make budget decisions with data-based estimates, not agency promises.
12-month view
Variable sensitivity
Informed decisions
Live product

See the scenario.
Understand the trade-offs.

12-month projection, channel breakdown, probability-aware scenarios and strategic insights. All on one screen.

✓
Monthly projection Jan-Dec 2026
✓
CAC, LTV, ROAS computed in real time
✓
Probability-aware forecasting
✓
Sensitivity analysis of key variables
✓
Export CSV + save simulations
* Monte Carlo: a probabilistic simulation technique that runs hundreds of scenarios with random variations to estimate the range of outcomes.
postdata 2.0 · results
Projection 2026 · Fashion · Conservative · Deterministic
Revenue
$4.2M
ROAS
3.1x
LTV/CAC
4.8x
Monthly revenue 2026
JanMarMayJulSepNovDec
Strong growth +84% from month 1 to 12, driven by retention and Q4 events.
LTV/CAC 4.8x — solid ratio. Viable to scale paid media budget.
From insight to action

Don't just see the number.
See the next decision.

POSTDATA is designed to connect what is happening with what the business should consider doing next.

Forecast
See what could happen.
Intelligence
Understand why.
Decision
Define what to do next.
POSTDATA DecisionIncrease
Increase
Google Search — Brand
Expected incremental revenue
+18%
+$186K
Confidence
82%
Why
  • High momentum
  • Low saturation
  • Performance above target
Constraints
  • ROAS floor respected
  • Budget ceiling respected
Next evaluationThursday
Illustrative decision example.

Built for decisions you can explain.

Every recommendation should connect:

01
Data
What information informs the decision.
02
Assumptions
What the model assumes.
03
Constraints
What the business cannot violate.
04
Confidence
How uncertain the outcome is.
05
Reason
Why the action makes sense.
Built from real decisions

Real constraints.
Real decisions.

Anonymized examples of how teams use POSTDATA to decide under real business constraints — not just quotes.

Fashion retail
Objective
Grow monthly revenue while maintaining media efficiency.
Constraint
Media investment cannot exceed the agreed percentage of revenue.
Decision
Reallocate investment toward campaigns showing stronger incremental potential while holding inefficient spend.
Luxury retail
Objective
Reach monthly revenue target under a fixed media ceiling.
Constraint
Limited total investment and minimum efficiency threshold.
Decision
Prioritize campaign groups with stronger momentum while protecting high-performing core campaigns.
Multi-brand ecommerce
Objective
Plan investment across channels before committing budget.
Constraint
Multiple brands, different seasonality and performance profiles.
Decision
Model scenarios before allocation instead of distributing budget from historical averages alone.

Anonymized cases. Outcomes shown only when validated.

🎲Probability-aware
🌎Market-aware
⚖️Constraint-aware
🔍Explainable
What they say

Decisions that used to take weeks.

★★★★★
"For the first time I can show my client an estimated range before approving the budget. Not promises, scenarios."
LP
Laura P.
Performance · CDMX
★★★★★
"I ran 3 different scenarios in 10 minutes. Monte Carlo mode completely changed how I present projections to the board."
MR
Marcos R.
Ecommerce · Guadalajara
★★★★★
"The state-by-state geographic analysis is what convinced me. Our market is Monterrey and CDMX, not all of Mexico."
AS
Ana S.
Head of Growth · Monterrey
Built with performance teams

Developed with real
performance teams.

POSTDATA has been developed and validated through real-world planning, performance and growth decisions.

C
Creativa Uno
Performance & growth partner
Mexico
Founder PlanEarly access pricing

Founder pricing for growing teams.

Start with POSTDATA Forecast today as the Decision Intelligence platform continues to evolve.

Monthly
Monthly
MXN 1,500
pesos / month
  • ✓
    Full platform access
  • ✓
    Unlimited simulations
  • ✓
    3 projection scenarios
  • ✓
    Monte Carlo mode (500 sims)
  • ✓
    Export CSV
  • ✓
    Email support
Start monthly
Best value
Annual
MXN 10,000
pesos / year · 833/mo
  • ✓
    Everything in monthly
  • ✓
    Sensitivity analysis
  • ✓
    Save unlimited simulations
  • ✓
    Multi-scenario comparison
  • ✓
    2026 engine updates
  • ✓
    Priority support
Start annual
Save 8,000 MXN vs monthly
from reporting to deciding

Stop reporting.
Start deciding.

Move from dashboards that report the past to decisions about what to do next.

Try POSTDATATalk to us